File Under Pop paint is produced in collaboration with Jotun Denmark. Each of the 100 shades is carefully developed by Creative Director, Josephine Akvama Hoffmeyer, who has 20 years of professional experience working with creative surface design. The paint is designed to elevate rooms and to create the desired atmosphere through the use of color in relation to the space. It is distinguished by a super-matt finish containing 1% of gloss, while being washable and long lasting – keeping a beautiful appearance over time, and being easy to maintain. File Under Pop paint is a waterborne, acrylic paint marked with the 'EU Environmental Label' and 'The Nordic Eco-label' making it environmental friendly.